Guides

  • Where to stay

    Four Seasons Hotel Seoul in Gwanghwamun has everything you need for a convenient and culturally rich stay. On top of being walkable to historic sites and attractions such as Gyeongbokgung Palace and Insadong, the venerated property pays homage to Korean heritage through original pieces by local artists like Choi Byung Hoon, chic accommodations kitted out with…

  • Where to eat in Seoul

    Want to discover a lesser-known side of Korean cuisine? Bypass the barbecue, and instead try Pyongyang naengmyeon, North Korean buckwheat noodles in an icy beef broth, from Wooraeok and Jinmi Pyeongyang Naengmyeon. Another affordable everyday staple, kalguksu, or knife noodle soup, represents comfort in a bowl. Though it’s doled out all across the city, Myeongdong…

  • The best things to do in Seoul

    The mind-boggling options, combined with affordability and ease of access, have cemented Seoul’s reputation as the global epicenter of beauty and wellness. While Rejuran (salmon sperm injections) is the most buzzed-about treatment, it requires several hundred injections in the face. If you want to try a viral trend that’s far more comfortable and less invasive,…