Blog

  • Where to stay

    Four Seasons Hotel Seoul in Gwanghwamun has everything you need for a convenient and culturally rich stay. On top of being walkable to historic sites and attractions such as Gyeongbokgung Palace and Insadong, the venerated property pays homage to Korean heritage through original pieces by local artists like Choi Byung Hoon, chic accommodations kitted out with hanbok-inspired headboards and vintage pottery, a modern Korean sauna, and H. Bar, a cozy cocktail lab hidden within the hotel’s signature bar Charles H. Other vetted luxury hotels include JW Marriott Dongdaemun Square SeoulConrad Seoul, and Park Hyatt Seoul.

    Though Seoul is flooded with hanok (traditional Korean house) stays, Rakkojae Seoul stands out from the rest. Nestled in the heart of Bukchon, the tranquil 130-year-old property spread across five rooms remains true to its roots with traditional touches like hanji (paper made from mulberry tree bark) wallpaper, and floors warmed by ondol, an underfloor heating system.

    The most unique place to stay in Seoul also happens to be the newest. With locations in Jongno and Sindang, A Better Place is a hospitality concept envisioned by the Seoul-based design studio Useful Workshop. The rooms and common spaces have been designed to feel warm, quiet, and purposeful with modular furniture—including the studio’s signature Edgeform Lounge, an aluminum sculptural chair—and a striking, but muted palette (Berlin red, apricot, butter yellow). It offers a hushed and stylish stay that feels far removed from Seoul’s hectic streets.

  • Where to eat in Seoul

    Want to discover a lesser-known side of Korean cuisine? Bypass the barbecue, and instead try Pyongyang naengmyeon, North Korean buckwheat noodles in an icy beef broth, from Wooraeok and Jinmi Pyeongyang Naengmyeon. Another affordable everyday staple, kalguksu, or knife noodle soup, represents comfort in a bowl. Though it’s doled out all across the city, Myeongdong Kyoja has been serving up some of the best since 1966. (You can even ask for a free second helping of noodles.) And for sluggish mornings following late nights, a bowl of gamjatang (spicy pork bone soup) from Seongsu’s Somunnan Gamjatang, a standby hangover remedy that’s open 24 hours, will fix you right up.

    While Seoul is packed with reputable, high-end establishments—Michelin-starred Jungsik and Mingles are among the best for contemporary Korean fine dining—street food is where you can tap into the city’s culinary soul cheaply and easily. Established in 1905, Gwangjang Market is South Korea’s oldest and largest market, and is always filled with hungry locals and out-of-towners hovering over crispy bindaetteok (mung bean pancakes) and steaming bowls of kalguksu. Other markets you should have on your radar are the smaller-but-charming Mangwon Market and Tongin Market, and Noryangjin Fish Market, where you can shop the fresh seafood stalls, then have your selections prepared as you wish (raw, steamed, grilled) at one of its on-site restaurants.

    Want to discover a lesser-known side of Korean cuisine? Bypass the barbecue, and instead try Pyongyang naengmyeon, North Korean buckwheat noodles in an icy beef broth, from Wooraeok and Jinmi Pyeongyang Naengmyeon. Another affordable everyday staple, kalguksu, or knife noodle soup, represents comfort in a bowl. Though it’s doled out all across the city, Myeongdong Kyoja has been serving up some of the best since 1966. (You can even ask for a free second helping of noodles.) And for sluggish mornings following late nights, a bowl of gamjatang (spicy pork bone soup) from Seongsu’s Somunnan Gamjatang, a standby hangover remedy that’s open 24 hours, will fix you right up.

    While Seoul is packed with reputable, high-end establishments—Michelin-starred Jungsik and Mingles are among the best for contemporary Korean fine dining—street food is where you can tap into the city’s culinary soul cheaply and easily. Established in 1905, Gwangjang Market is South Korea’s oldest and largest market, and is always filled with hungry locals and out-of-towners hovering over crispy bindaetteok (mung bean pancakes) and steaming bowls of kalguksu. Other markets you should have on your radar are the smaller-but-charming Mangwon Market and Tongin Market, and Noryangjin Fish Market, where you can shop the fresh seafood stalls, then have your selections prepared as you wish (raw, steamed, grilled) at one of its on-site restaurants.

  • The best things to do in Seoul

    The best things to do in Seoul

    The mind-boggling options, combined with affordability and ease of access, have cemented Seoul’s reputation as the global epicenter of beauty and wellness. While Rejuran (salmon sperm injections) is the most buzzed-about treatment, it requires several hundred injections in the face. If you want to try a viral trend that’s far more comfortable and less invasive, consider scalp treatments. Like facials for your head, these sessions involve 15-plus steps (cleansing, exfoliation, LED light therapy), and deeply rejuvenate your scalp and hair—making them suitable for everyone. Some of the best places to try them out include Lee Moon Won Clinic, MyeongDong’s outpost of Parkjun Beauty Lab (ask for Daniel), and EcoJardin.

    In the past decade or so, the Western art world shifted its gaze towards Seoul, resulting in Frieze’s first art fair in Asia and international outposts of König Galerie and Pace. However, it’s important to recognize establishments like Leeum Museum of ArtPKM Gallery, and Kukje Gallery, which have championed their home country from the start. Also worth seeing is Futura Seoul. Opened last year, this boxy concrete structure tucked away in historic Bukchon presents progressive, boundary-pushing exhibitions from creatives like Refik Anadol. For a one-of-a-kind art piece you can take home, visit Hyung Jun Kim and Seo Seok Man’s ceramics studio in Gyeonggi-do, where they sell their quirky pieces depicting Dogabi (Korean goblins) and Naldak (chickens) and offer ceramic-making classes, too.

    Seoul is a bona fide shopping mecca, and department stores—which double as social hubs, give you a glimpse into how everyday life in Seoul can look—take the crown with their convenience and sheer variety. (Ground and upper floors are dedicated to different departments and brands, while basements house food halls and sell groceries.) Myeongdong’s Shinsegae Department Store has been a beloved city institution since 1930 and is considered by many as the most glamorous—it unveiled The Reserve, a new cultural and shopping annex in a historic bank building, earlier this year—while Yeouido’s The Hyundai is a gleaming white architectural masterpiece showcasing a smart mix of established and up-and-coming brands—many of them Korean—to attract a younger, more fashion-focused clientele.

    For boutique retail therapy, options abound. Ji Yeon Jung’s Recto is renowned for its refined and androgynous takes on wardrobe essentials (think: leather bombers, blazers, denim), and the brand’s new flagship in Hannam-dong—which is accented with Woorim Kang’s sculptural wood furnishings—provides a fittingly stylish setting to shop, while Korean fashion brand Ader Error’s Seongsu flagship sells its edgy streetwear in a futuristic, gallery-like setting. There’s also a cool crop of independent beauty boutiques worth scoping out, including home fragrance brand Soohyang’s new outpost in Apgujeong, Seongsu’s perfume shop Written on Water, and Whipped House (also in Seongsu), where you can make your own vegan face cleanser.